December 2, 2026 · CNIT La Défense, Paris

Two rooms,
one day.

The Plenary room runs keynotes, panels and fireside talks all day.
The Workshop room runs hands-on sessions in parallel.
Pick your room for each slot, switch anytime.

Plenary
11 sessions
Workshop
9 sessions

Talks, panels and case studies. The room for listening and taking notes.

8:30
30 min
Welcome coffee & registration
9:00
15 min
Leadership in the AI era
Opening - Why Marketing Needs a Reset
Everyone together before the rooms split.
9:30
30 min
AI search & brand visibility
The New Brand Battleground: Getting Your Company Into the AI Answer
A grounded, actionable perspective on what it takes to make your brand visible in a world where AI engines increasingly answer before humans ever click.
Marion de Robillard
PayFit
10:05
20 min
AI marketing operations
Agentic AI That Performs - TBC
TBC
10:25
20 min
Networking break
10:25
25
AI marketing operations
AI at play at Danone
Emilie Briones
Microsoft
11:05
20 min
AI marketing operations
The Weatherproof Marketing Strategy: Building Systems That hold When AI Changes
A step-by-step walkthrough of one workflow, before and after.
Ksenia Votinova-Arnaud
Founder / CEO
Digital Consulting Lab
11:30
25
AI marketing operations
Your Next Customer Won't Be human: how AI Agents Are Rewriting Commerce
Laetitia Lamari
Founder / CEO Public Speaker
Le Café de l'E-Commerce
12:00
120 min
Lunch & Networking
14:00
20 min
Leadership in the AI era
What the World's Most Forward-Thinking Marketing Leaders Are Doing Differently
What changed in the org chart, the hiring bar, and the weekly rituals.
Nabila Moumen
Founder / CEO
Exec On AI
14:25
30 min
AI search & brand visibility
Managing Brand Reputation at the Age of Deepfakes
Drawing on lessons from information security, cyber influence and strategic communications, the discussion will examine how organizations can anticipate AI-enabled reputation risks, detect information manipulation early, and build resilience before a crisis occurs.
Constance Lavergne Pouillaude
Digital Trust Advisory
Laurent Nicolas-Guennoc
Converteo
Léa Richard
Strive
15:00
25
AI For Customer Insights - REN21
16:00
25 min
Networking break
16:15
25
Leadership in the AI era
AI Marketing : the Conversation Behind Closed Doors
18:00
–
Happy Hour
A networking event to celebrate the day

Hands-on sessions in small groups. The room for building something before you leave.

8:30
30 min
Welcome coffee & registration
10:25
20 min
Networking break
12:45
75 min
Lunch & networking
14:35
40 min
Leadership in the AI era
Role-play: pitching the AI roadmap to your board
Practice the pitch, get live feedback from peers.
15:15
25 min
Networking break
18:00
–
Happy Hour at TBC
A networking event to celebrate the day
Hosted within the FOST ecosystem
Marketing Reset · Paris, December 2, 2025
© 2026 Marketing Reset.
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