December 2, 2026 · CNIT La Défense, Paris

Two rooms,
one day.

The Plenary room runs keynotes, panels and fireside talks all day.
The Workshop room runs hands-on sessions in parallel.
Pick your room for each slot, switch anytime.

Plenary
11 sessions

Talks, panels and case studies. The room for listening and taking notes.

9:30
30 min
Welcome coffee & registration
9:30
10 min
Leadership in the AI era
Opening - Why Marketing Needs a Reset
Everyone together before the rooms split.
9:45
40 min
AI search & brand visibility
The New Brand Battleground: What You Can Still Control When AI Owns the Conversation
A grounded debate on what marketing leaders can still control when AI increasingly answers before anyone clicks, in conversations their brand never sees
Marion de Robillard
PayFit
Fabien CROS
Ducker Carlisle
Anne-Claire Baschet
Mirakl
10:30
25 min
AI marketing operations
Content Factory: What It Actually Takes to Build One - with Accor & Vivatech
TBC
Anna Logacheva
Spicy Lemon
11:00
15 min
Coffee break
11:15
20 min
AI marketing operations
The Weatherproof Marketing Strategy: Building Systems That hold When AI Changes
A step-by-step walkthrough of one workflow, before and after.
Ksenia Votinova-Arnaud
Founder / CEO
Digital Consulting Lab
12:10
20 min
AI marketing operations
Your Next Customer Won't Be human: how AI Agents Are Rewriting Commerce
Laetitia Lamari
Founder / CEO Public Speaker
Le Café de l'E-Commerce
13:00
60 min
Lunch & Networking
14:00
20 min
Leadership in the AI era
What the World's Most Forward-Thinking Marketing Leaders Are Doing Differently
What changed in the org chart, the hiring bar, and the weekly rituals.
Nabila Moumen
Founder / CEO
Exec On AI
14:00
40 min
AI search & brand visibility
Managing Brand Reputation at the Age of Deepfakes
Drawing on lessons from information security, cyber influence and strategic communications, the discussion will examine how organizations can anticipate AI-enabled reputation risks, detect information manipulation early, and build resilience before a crisis occurs.
Constance Lavergne Pouillaude
Digital Trust Advisory
Laurent Nicolas-Guennoc
Converteo
Léa Richard
Strive
Anna Shara
KVITEN
15:00
25
Steal Our AI Playbook for Customer Insight (Renault Case)
Franck Debane
Forward Partners
16:00
25 min
Networking break
16:15
40 min
Leadership in the AI era
Building the AI vision - The leaders Conversation
Charlotte Gillardeau
KPMG
Julie Touyarot
DOCTOLIB
Roxane Laigle
Lemrock
Aurélie Giard-Jacquet
Business Crush
16:15
25
Leadership in the AI era
AI Marketing : the Conversation Behind Closed Doors
17:30
25
AI marketing operations
AI at play at Danone
Emilie Briones
Microsoft
18:00
–
Happy Hour
A networking event to celebrate the day

Hands-on sessions in small groups. The room for building something before you leave.

8:30
30 min
Welcome coffee & registration
12:50
70 min
Lunch & networking
14:35
40 min
Leadership in the AI era
Role-play: pitching the AI roadmap to your board
Practice the pitch, get live feedback from peers.
15:15
25 min
Networking break
18:00
–
Happy Hour at TBC
A networking event to celebrate the day
Hosted within the FOST ecosystem
Marketing Reset · Paris, December 2, 2025
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